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Dear participants,

Welcome to the survey as part of the bachelor thesis "Analysing the Italian beer market". I am delighted that you are taking the time to participate in this important research. There are only 10 questions.

This survey aims to develop an understanding of the Italian beer market by gathering your opinions, preferences and habits in relation to beer consumption.

Please note that all your responses will be confidential, anonymous and used for research purposes only.

Thank you in advance for your participation in this survey. Your contributions are invaluable and will help to gain a deeper insight.

Q.1
Where do you normally buy beer? / Dove comprate normalmente la birra?

Q.2
Which factors influence your choice of beer the most? (multiple choice possible)/ Quali fattori influenzano maggiormente la scelta della birra? (possibilità di scelta multipla)

Q.3
Which type of packaging do you prefer? / Quale tipo di confezione preferite?

Q.4
What is your favourite type of beer? / Qual è il suo tipo di birra preferito?

Q.5
How often do you consume beer per week? / Con quale frequenza consuma birra alla settimana?

Q.6
From which countries do you consume beer? (multiple choice possible) / Da quali paesi consuma la birra? (possibilità di scelta multipla)

Q.7
Which German beer brands are you familiar with?/ Quali sono le marche di birra tedesche che conoscete?

Q.8
Which communication channels do you prefer to receive information about new beers and offers? (multiple choice possible)/ Quali canali di comunicazione preferisce per ricevere informazioni su nuove birre e offerte? (possibilità di scelta multipla)

Q.9
Which city do you come from?/ Da quale città proviene?

Q.10
How old are you? /Quanti anni hai?

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